Diego N. is a UX Lead who turns complex problems into simple, elegant solutions.
Diego N. is a UX Lead who turns complex problems into simple, elegant solutions.
Trucks Dealer Portal
Volvo Group Design System
Bees Grow
My
Work
Trucks Dealer Portal
Volvo Group Design System
Bees Grow
My
Work
Trucks Dealer Portal
Volvo Group Design System
Bees Grow
My
Work
Processes
Each company has its unique setup and challenges, so there's no one-size-fits-all approach. However, I can certainly provide you with a general overview of how things typically work when it comes to developing digital products.
When designing great user experiences, having a structured approach makes all the difference. Here are the methodologies I use most frequently:
Agile vs Scrum
Agile and Scrum are like two buddies who work hand in hand to make projects run smoothly. Agile is the big-picture mindset, encouraging flexibility and customer feedback throughout a project. Scrum, on the other hand, is like the practical coach on the field, providing a structured game plan with roles like Product Owner and Scrum Master, and using rituals like daily stand-ups and sprint planning to keep the team on track. Together, they help teams stay agile, adapt to changes, and deliver awesome results. It's like the perfect combo for a winning project playbook.
My Go-To UX Processes
Design Thinking – A human-centered approach focused on empathy, ideation, and rapid prototyping.
Double Diamond – A structured way to explore and define problems before finding solutions.
Design Sprint – A fast-paced method to prototype and test ideas within days.
Lean UX – An agile approach focused on quick iterations and learning through real user feedback.
Jobs To Be Done (JTBD) – Understanding user motivations and needs beyond demographics.
Why these methods?
They are flexible, adaptable, and promote experimentation and rapid learning while fostering collaboration across multidisciplinary teams.
Processes
Each company has its unique setup and challenges, so there's no one-size-fits-all approach. However, I can certainly provide you with a general overview of how things typically work when it comes to developing digital products.
When designing great user experiences, having a structured approach makes all the difference. Here are the methodologies I use most frequently:
Agile vs Scrum
Agile and Scrum are like two buddies who work hand in hand to make projects run smoothly. Agile is the big-picture mindset, encouraging flexibility and customer feedback throughout a project. Scrum, on the other hand, is like the practical coach on the field, providing a structured game plan with roles like Product Owner and Scrum Master, and using rituals like daily stand-ups and sprint planning to keep the team on track. Together, they help teams stay agile, adapt to changes, and deliver awesome results. It's like the perfect combo for a winning project playbook.
My Go-To UX Processes
Design Thinking – A human-centered approach focused on empathy, ideation, and rapid prototyping.
Double Diamond – A structured way to explore and define problems before finding solutions.
Design Sprint – A fast-paced method to prototype and test ideas within days.
Lean UX – An agile approach focused on quick iterations and learning through real user feedback.
Jobs To Be Done (JTBD) – Understanding user motivations and needs beyond demographics.
Why these methods?
They are flexible, adaptable, and promote experimentation and rapid learning while fostering collaboration across multidisciplinary teams.
Processes
Each company has its unique setup and challenges, so there's no one-size-fits-all approach. However, I can certainly provide you with a general overview of how things typically work when it comes to developing digital products. When designing great user experiences, having a structured approach makes all the difference. Here are the methodologies I use most frequently:
Agile vs Scrum
Agile and Scrum are like two buddies who work hand in hand to make projects run smoothly. Agile is the big-picture mindset, encouraging flexibility and customer feedback throughout a project. Scrum, on the other hand, is like the practical coach on the field, providing a structured game plan with roles like Product Owner and Scrum Master, and using rituals like daily stand-ups and sprint planning to keep the team on track. Together, they help teams stay agile, adapt to changes, and deliver awesome results. It's like the perfect combo for a winning project playbook.
My Go-To UX Processes
Design Thinking – A human-centered approach focused on empathy, ideation, and rapid prototyping.
Double Diamond – A structured way to explore and define problems before finding solutions.
Design Sprint – A fast-paced method to prototype and test ideas within days.
Lean UX – An agile approach focused on quick iterations and learning through real user feedback.
Jobs To Be Done (JTBD) – Understanding user motivations and needs beyond demographics.
Why these methods?
They are flexible, adaptable, and promote experimentation and rapid learning while fostering collaboration across multidisciplinary teams.
Choosing the right methodology
1. Understanding the Project Context
What are the key challenges?
Is the team multidisciplinary or more technically focused?
Does leadership support innovation and UX initiatives?
2. Evaluating Time & Resources
I always start by talking to the team to understand availability and assess what’s possible with the current resources.
3. Measuring the Level of Uncertainty
The bigger the problem or solution, the more exploratory the approach needs to be.
High Uncertainty: If we’re developing a brand-new product with unknown market reception, Design Thinking helps dive deep into the problem space and uncover insights.
Low Uncertainty: If we’re refining an existing product with clear usage data and user feedback, Lean UX allows us to test hypotheses quickly.
Example:
New Product: Double Diamond + Design Sprint → To explore and validate fast.
Product Optimization: Lean UX + JTBD → To iterate efficiently based on existing insights.
4. Adapting to Team Maturity
Beginner Teams: Design Thinking fosters a collaborative mindset.
Experienced Teams: Lean UX speeds up processes without compromising quality.
Mixed-Level Teams: Design Thinking for initial alignment, followed by Lean UX for fast execution and continuous learning.
Involving stakeholders the right way
Understand Their Expectations: Know what they care about and why.
Engage Them in the Right Stages: Use workshops, reviews, and usability tests to involve them effectively.
Speak Their Language: Avoid jargon and explain UX concepts in accessible terms.
C-Level Executives: Focus on business impact and outcomes.
Technical Teams: Show how design decisions affect implementation.
Key Takeaways
No methodology works 100% of the time. Adaptation is essential! Here’s how I tweak my process while staying true to UX principles:
Keep user needs at the center.
Test solutions quickly and iteratively.
Define non-negotiables in the process.
Document adaptations for future reference.
Set time limits for modifications based on project complexity.
This text contains content adapted from “How NOT to Get Lost in the Maze of Design Methodologies” by Rebecca Brunhol.
Choosing the right methodology
1. Understanding the Project Context
What are the key challenges?
Is the team multidisciplinary or more technically focused?
Does leadership support innovation and UX initiatives?
2. Evaluating Time & Resources
I always start by talking to the team to understand availability and assess what’s possible with the current resources.
3. Measuring the Level of Uncertainty
The bigger the problem or solution, the more exploratory the approach needs to be.
High Uncertainty: If we’re developing a brand-new product with unknown market reception, Design Thinking helps dive deep into the problem space and uncover insights.
Low Uncertainty: If we’re refining an existing product with clear usage data and user feedback, Lean UX allows us to test hypotheses quickly.
Example:
New Product: Double Diamond + Design Sprint → To explore and validate fast.
Product Optimization: Lean UX + JTBD → To iterate efficiently based on existing insights.
4. Adapting to Team Maturity
Beginner Teams: Design Thinking fosters a collaborative mindset.
Experienced Teams: Lean UX speeds up processes without compromising quality.
Mixed-Level Teams: Design Thinking for initial alignment, followed by Lean UX for fast execution and continuous learning.
Involving stakeholders the right way
Understand Their Expectations: Know what they care about and why.
Engage Them in the Right Stages: Use workshops, reviews, and usability tests to involve them effectively.
Speak Their Language: Avoid jargon and explain UX concepts in accessible terms.
C-Level Executives: Focus on business impact and outcomes.
Technical Teams: Show how design decisions affect implementation.
Key Takeaways
No methodology works 100% of the time. Adaptation is essential! Here’s how I tweak my process while staying true to UX principles:
Keep user needs at the center.
Test solutions quickly and iteratively.
Define non-negotiables in the process.
Document adaptations for future reference.
Set time limits for modifications based on project complexity.
This text contains content adapted from “How NOT to Get Lost in the Maze of Design Methodologies” by Rebecca Brunhol.
Choosing the right methodology
1. Understanding the Project Context
What are the key challenges?
Is the team multidisciplinary or more technically focused?
Does leadership support innovation and UX initiatives?
2. Evaluating Time & Resources
I always start by talking to the team to understand availability and assess what’s possible with the current resources.
3. Measuring the Level of Uncertainty
The bigger the problem or solution, the more exploratory the approach needs to be.
High Uncertainty: If we’re developing a brand-new product with unknown market reception, Design Thinking helps dive deep into the problem space and uncover insights.
Low Uncertainty: If we’re refining an existing product with clear usage data and user feedback, Lean UX allows us to test hypotheses quickly.
Example:
New Product: Double Diamond + Design Sprint → To explore and validate fast.
Product Optimization: Lean UX + JTBD → To iterate efficiently based on existing insights.
4. Adapting to Team Maturity
Beginner Teams: Design Thinking fosters a collaborative mindset.
Experienced Teams: Lean UX speeds up processes without compromising quality.
Mixed-Level Teams: Design Thinking for initial alignment, followed by Lean UX for fast execution and continuous learning.
Involving stakeholders the right way
Understand Their Expectations: Know what they care about and why.
Engage Them in the Right Stages: Use workshops, reviews, and usability tests to involve them effectively.
Speak Their Language: Avoid jargon and explain UX concepts in accessible terms.
C-Level Executives: Focus on business impact and outcomes.
Technical Teams: Show how design decisions affect implementation.
Key Takeaways
No methodology works 100% of the time. Adaptation is essential! Here’s how I tweak my process while staying true to UX principles:
Keep user needs at the center.
Test solutions quickly and iteratively.
Define non-negotiables in the process.
Document adaptations for future reference.
Set time limits for modifications based on project complexity.
This text contains content adapted from “How NOT to Get Lost in the Maze of Design Methodologies” by Rebecca Brunhol.
About me
My name is Diego Nascimento, and I’m the UX Lead for public websites and portals at Volvo, based in Gothenburg, Sweden. My team and I are on a mission to revolutionize user experiences by implementing the Volvo Group Design System. We're ensuring all websites and portals meet global accessibility standards, support multi-brand consistency, and deliver a seamless user experience. Along the way, we're driving innovation, enhancing usability, and achieving significant cost savings on a global scale.
I'm a Brazilian designer, and my fascination with interfaces began back in 2004 when I was a high school student diving into Web Design. After finishing high school, I decided to spice things up a bit by delving into the world of 3D animation in São Paulo. Surprisingly, this journey opened up opportunities in the U.S.A. and some interesting ones back in Brazil with promotional products.
I also pursued higher education with a focus on design. At the university, I immersed myself in the worlds of Graphic, Industrial, and Interface design, culminating in the attainment of my bachelor's degree. My quest for knowledge didn't stop there; I recognized the significance of User Experience (UX) in design and decision-making. To deepen my expertise, I pursued an MBA (95% completed) in UX Design and Strategy, a transformative journey that provided invaluable insights into the processes involved in crafting exceptional digital products beyond just design.
Throughout my career, I've had the privilege of collaborating with a wide range of prominent companies, including IBM, AB InBev, Johnson & Johnson, CI&T, and various others. These experiences have exposed me to diverse industries such as technology, beverages, healthcare, aviation, banking, transportation, and many more. You can access my CV here.
My work is trusted by
Contact me
Contact me
I'm here to help! Whether you have a question, need design assistance, or want to discuss a project, I'm just a message away. Let's make your product a reality.
diegouxui@gmail.com
(+46) 73520 - 0365
Göteborg
Sweden 🇸🇪, 417 51
My name is Diego Nascimento, and I’m the UX Lead for public websites and portals at Volvo, based in Gothenburg, Sweden. My team and I are on a mission to revolutionize user experiences by implementing the Volvo Group Design System. We're ensuring all websites and portals meet global accessibility standards, support multi-brand consistency, and deliver a seamless user experience. Along the way, we're driving innovation, enhancing usability, and achieving significant cost savings on a global scale.
I'm a Brazilian designer, and my fascination with interfaces began back in 2004 when I was a high school student diving into Web Design. After finishing high school, I decided to spice things up a bit by delving into the world of 3D animation in São Paulo. Surprisingly, this journey opened up opportunities in the U.S.A. and some interesting ones back in Brazil with promotional products.
I also pursued higher education with a focus on design. At the university, I immersed myself in the worlds of Graphic, Industrial, and Interface design, culminating in the attainment of my bachelor's degree. My quest for knowledge didn't stop there; I recognized the significance of User Experience (UX) in design and decision-making. To deepen my expertise, I pursued an MBA (95% completed) in UX Design and Strategy, a transformative journey that provided invaluable insights into the processes involved in crafting exceptional digital products beyond just design.
Throughout my career, I've had the privilege of collaborating with a wide range of prominent companies, including IBM, AB InBev, Johnson & Johnson, CI&T, and various others. These experiences have exposed me to diverse industries such as technology, beverages, healthcare, aviation, banking, transportation, and many more.
My work is trusted by
About me
My name is Diego Nascimento, and I’m the UX Lead for public websites and portals at Volvo, based in Gothenburg, Sweden. My team and I are on a mission to revolutionize user experiences by implementing the Volvo Group Design System. We're ensuring all websites and portals meet global accessibility standards, support multi-brand consistency, and deliver a seamless user experience. Along the way, we're driving innovation, enhancing usability, and achieving significant cost savings on a global scale.
I'm a Brazilian designer, and my fascination with interfaces began back in 2004 when I was a high school student diving into Web Design. After finishing high school, I decided to spice things up a bit by delving into the world of 3D animation in São Paulo. Surprisingly, this journey opened up opportunities in the U.S.A. and some interesting ones back in Brazil with promotional products.
I also pursued higher education with a focus on design. At the university, I immersed myself in the worlds of Graphic, Industrial, and Interface design, culminating in the attainment of my bachelor's degree. My quest for knowledge didn't stop there; I recognized the significance of User Experience (UX) in design and decision-making. To deepen my expertise, I pursued an MBA (95% completed) in UX Design and Strategy, a transformative journey that provided invaluable insights into the processes involved in crafting exceptional digital products beyond just design.
Throughout my career, I've had the privilege of collaborating with a wide range of prominent companies, including IBM, AB InBev, Johnson & Johnson, CI&T, and various others. These experiences have exposed me to diverse industries such as technology, beverages, healthcare, aviation, banking, transportation, and many more. You can access my CV here.
My work is trusted by
About me
My name is Diego Nascimento, and I’m the UX Lead for public websites and portals at Volvo, based in Gothenburg, Sweden. My team and I are on a mission to revolutionize user experiences by implementing the Volvo Group Design System. We're ensuring all websites and portals meet global accessibility standards, support multi-brand consistency, and deliver a seamless user experience. Along the way, we're driving innovation, enhancing usability, and achieving significant cost savings on a global scale.
I'm a Brazilian designer, and my fascination with interfaces began back in 2004 when I was a high school student diving into Web Design. After finishing high school, I decided to spice things up a bit by delving into the world of 3D animation in São Paulo. Surprisingly, this journey opened up opportunities in the U.S.A. and some interesting ones back in Brazil with promotional products.
I also pursued higher education with a focus on design. At the university, I immersed myself in the worlds of Graphic, Industrial, and Interface design, culminating in the attainment of my bachelor's degree. My quest for knowledge didn't stop there; I recognized the significance of User Experience (UX) in design and decision-making. To deepen my expertise, I pursued an MBA (95% completed) in UX Design and Strategy, a transformative journey that provided invaluable insights into the processes involved in crafting exceptional digital products beyond just design.
Throughout my career, I've had the privilege of collaborating with a wide range of prominent companies, including IBM, AB InBev, Johnson & Johnson, CI&T, and various others. These experiences have exposed me to diverse industries such as technology, beverages, healthcare, aviation, banking, transportation, and many more. You can access my CV here.
My work is trusted by